Watch Certificate™, the world's leading provider of digital watch passports, is proud to announce a strategic collaboration with Swiss watchmaker LAURENT FERRIER. This partnership marks a significant milestone in the development of Watch Certificate™ and the trust placed in it by the most prestigious manufactures in the watch industry.
Strategic collaboration
Through this partnership, Watch Certificate™ and LAURENT FERRIER will work closely together to redefine the experience for owners of watches created by LAURENT FERRIER.
The Sport Auto 40, the latest edition of LAURENT FERRIER's emblematic Atelier Series, has been chosen to launch this partnership.
- Each timepiece in this limited edition will be delivered with its Watch Passport Watch Certificate™, the watch's "car registration document", "technical inspection" and "maintenance booklet" in one, providing verifiable, forgery-proof proof of ownership, and offering multiple benefits to the owners of this exceptional timepiece.
- Watch Certificate™ will develop its services specifically tailored to the unique watches created by LAURENT FERRIER. This synergy guarantees the security and ownership of each of the 40 pieces of this LAURENT FERRIER limited edition.
- By activating the Watch Certificate™, every Sport Auto 40 owner joins the community of LAURENT FERRIER watch owners - the "Owners Club" - and benefits from both the privileges offered by the Manufacture to its customers and those guaranteed by the Watch Certificate™.
- Thanks to the Watch Certificate™, LAURENT FERRIER creates an unfailing and timeless bond with its watches and their current and future owners.
"Our partnership with Watch Certificate™ revolutionizes our customers' experience. Each timepiece now comes with a unique, unalterable digital identity, solidifying our owners' trust in our manufacture. This alliance between watchmaking craftsmanship and technological security ensures that our watches remain timeless works of art and that our customers feel authentically connected to their Laurent Ferrier watch," says Valentine Matray, Head of Marketing & Communication at Laurent Ferrier.
LAURENT FERRIER watch tracking by Watch Certificate™
Watch Certificate™ takes its role as guardian of LAURENT FERRIER watch monitoring with the utmost seriousness through a meticulous certification process.
The Watch Certificate™ is created directly by LAURENT FERRIER as soon as the watch leaves the factory or is purchased in the boutique by its future owner. It includes the unique characteristics that define each LAURENT FERRIER watch, its serial numbers as well as several high-definition photographs. This data that makes up the Watch Certificate™ is stored in the form of an NFT registered in the blockchain, ensuring security and ownership in an unrivalled way.
"This collaboration represents an important step forward in our efforts to improve the watch tracking experience with manufacturers and their customers. Together, we strive to offer LAURENT FERRIER customers the highest level of trust and service," emphasizes Guillaume Kuntz, co-founder of Watch Certificate™.
This process ensures that LAURENT FERRIER watches are identified and traceable from the moment they leave the factory or boutique.
The Watch Certificate™ is the true digital double of every LAURENT FERRIER watch. It is anchored in the blockchain to make it unforgeable.
The Watch Certificate™ commitment to LAURENT FERRIER goes beyond certification. The goal is to provide collectors, enthusiasts and future buyers with the assurance that every LAURENT FERRIER watch bearing a Watch Certificate™ has a documented history and ownership. This process reflects LAURENT FERRIER's commitment to the care of its watches and its desire to create a privileged and unique relationship of trust with the owners of its timepieces.
Through a partnership that is destined to continue over the long term, LAURENT FERRIER and Watch Certificate™ today unite tradition and technology to offer a certification process that embodies the core values of both brands. This collaboration represents a watchmaking expertise in which precision, know-how and innovation converge to offer exceptional services attached to LAURENT FERRIER watches.
Contact Information
For press inquiries, interviews or further information, please contact :
Thomas Brenot
t.brenot@watchcertificate.com
+33 6 07 99 91 02
Find out more about Laurent Ferrier
laurentferrier.ch
For more information about Watch Certificate™ and its services
watchcertificate.com
About LAURENT FERRIER
Renowned watchmaker, LAURENT FERRIER is renowned for its exceptional craftsmanship and timeless elegance. Launched in 2010 by visionary Laurent Ferrier and his friend and former racing teammate François Servanin, LAURENT FERRIER has always adhered to the highest standards of watchmaking excellence.
LAURENT FERRIER is a symbol of excellence in Swiss watchmaking, a name synonymous with precision and expertise.
LAURENT FERRIER wins the prize for best men's watch at the Grand Prix de l'Horlogerie de Genève 2010, the year of its launch, for the Classic Tourbillon Double Spiral, its very first creation.
At LAURENT FERRIER, watchmaking is much more than an art; it's a passion deeply rooted in the brand's DNA. Laurent Ferrier's mission: to perpetuate a watchmaking tradition that should never have ceased to exist, where time is taken to do things in the purest watchmaking tradition. Guided by a relentless quest for horological perfection, LAURENT FERRIER watches are a harmonious blend of tradition and modernity. They embody timeless elegance and precision, appealing to discerning connoisseurs who appreciate the fusion of the traditional art of watchmaking with cutting-edge technology.
LAURENT FERRIER continually strives to create timepieces that defy the passage of time, offering more than just watches, but legacies that encapsulate aesthetics, functionality and emotion.
Each watch is a celebration of the brand's commitment to excellence, tradition and innovation, representing an enduring legacy that spans generations.
About Watch Certificate™
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Founders: Marc Ambrus and Guillaume Kuntz
Watch Certificate™ has strengthened its position as a trusted authority in watch authentication and certification. Its innovative digital certificates and services provide watch enthusiasts with valuable information about their timepieces, offering a new dimension to the watch ownership experience.
Watch Certificate™ is an authentication and tracking service for new and pre-owned watches.
Created by Tradee, initially a marketplace converted to a third-party certifier, it improves transparency, particularly during transactions.
This updatable digital duplicate of each watch is both its passport and its maintenance booklet. It records the history of each watch in the blockchain, helping to enhance its value.
For pre-owned watches, Watch Certificate™ draws on the complementary skills of watchmakers, who inspect and photograph the watches, and then experts who validate the market value.
Watch Certificate™ also offers its exclusive technology to luxury watchmakers to help them protect their customers from the risks of concealment and counterfeiting while maintaining a privileged relationship with them.
Watch Certificate™ constitutes a tamper-proof and transferable title of ownership, recognized by insurance companies.
It is also a vehicle for services such as assistance in the event of theft, removal of stolen watches from sales platforms or insurance that compensates at market value. It is useful for all players in the watch industry: owners, manufacturers, service centers, insurers, authorities and sales networks.
At the cutting edge of the state of the art, it anticipates the needs of digital technology and new modes of consumption. Its blockchain-anchored technology adapts to NFTs and prepares for the virtual world and other luxury sectors.
Since 2018, Watch Certificate™ has raised nearly 2.4 million euros in private funding from renowned collectors and watch professionals. By January 2022, the company was valued at over 7 million euros.
