The lasting link
with the owners of your watches

Trace the watch from the factory, at each stage of the distribution channel and to the wrists of successive owners.

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Why Watch Certificate™ is unique

The turnkey tool that offers you
an unbreakable link with the owners of your watches


Track the Sell-out in real time.
An efficient traceability that relies on both the official retailers and the owner from the moment the product leaves the store.

Build better relationship with the owners

Create a unique privileged relationship with the watch owners through exclusive services, events, and a direct communication channel. All of these synchronized with your CRM.


Ready to deploy, with no additional development or wallet to download for your customers. Seamless integration with your existing tools that track all the events in the watch's life cycle.

Adopted by watchmaking professionals

The digital passport approved by the ecosystem

Each watch has a story, it starts in your factory

A lasting bond with the watch and its future owner

Your CRM is updated every time the watch is sent for maintenance or is re-sold.

Every maintenance is recorded when performed at your service centers or by any of Watch Certificate™ approved watchmakers.

Valuable and
exclusive data

For your Marketing Teams

Track owners in real time in Salesforce CRM.

For your
Retail Teams

Know the status of Sell-out sales without the help of retailers.

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Benefits for owners

Watch Certificate™ records the history of their watch.

It certifies the watch’s market value and is recognised by insurance companies.

In the event of theft, the serial numbers are blacklisted by the manufacturers and market players.

Track the sell-out

Track the inventory you have assigned to your retailers and be notified in real time where and when your watches are sold.

This distribution data is accessible on your dashboard and synced with your CRM.


All inclusive and ready to deploy

Technology and physical cards to be included in the watch box.
Pricing is on a sliding scale depending on volumes, and the nature of optional services in addition to technology.

Contact us today to get a quote via the Contact page.

Frequently Asked Questions (FAQ)

What is the difference between our current warranty card and Watch Certificate™?

The activation rate is significantly higher with a Watch Certificate™ because it provides owners with exclusive benefits throughout the life cycle of the watch. It allows for traceability outside of the manufacture's network, and traces all data back to your CRM.

In case of resale, can we get royalties?

Yes, you will receive royalties for each resale of a watch, if the resale takes place on an NFT-compatible marketplace that applies royalty collection and you had chosen to add a royalty rule to your NFT contract. 

The watch changes owner, are we notified?

All ownership changes are shared with the manufacturer in real-time. In the GDPR framework, the contact details of second-hand owners are displayed to you if they agree to establish a link with the manufacturer - a checkbox to be ticked when registering for a Watch Certificate™. If the owner does not check the box, the manufacturer is notified of the change of ownership but the contact details are hidden.

Where is the data stored? Are they visible on the blockchain?

Data is stored according to best practices in terms of security. The collection of personal data strictly complies with the European GDPR directive. Watch data is made forgery-proof thanks to the blockchain, to which end it is recorded in a transaction, enabling a third party to verify its integrity. Sensitive data (such as the owner's name or serial numbers) are not recorded on the blockchain.

What additional services does Watch Certificate™ offer our customers?

By offering Watch Certificate™ to your customers, instead of a possible discount for example, you offer them a real ecosystem to keep the watch alive as long as possible. For you, it's a way to keep a link with your customer for future exchanges.

Why join Watch Certificate™?

Independent and secure.

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NFT technology

Digital passports designed according to Web3 best practices and have obtained the highest score in the OpenGem audit: 100/100.

GDPR Compliance

The collection of personal data scrupulously complies with the European standards of the GDPR.


Third-party organization independent of luxury groups, based on a public blockchain and registered in France.

Technology for the best watchmaking professionals

They participate in the Watch Certificate™ eco-system.

To be contacted
by our sales team

Be quickly contacted by our team of enthusiasts who will understand your needs and help you achieve your goals. 

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