Type of integration: Creation and management of tamper-proof digital identities for the watchmaking industry
In a context where traceability and transparency are becoming essential, the alliance between Selinko and Watch Certificate™ represents a major step forward for the watchmaking industry.
Selinko, a recognized player in luxury brand protection for over 12 years, connects each watch to a unique digital identity. Watch Certificate™ extends this approach by highlighting each stage of the watch's life, from manufacture to resale, in a universal watch passport.
Why integrate Selinko with Watch Certificate™?
Connecting Selinko to Watch Certificate™ allows brands to unify authentication, traceability, and customer experience within a single, reliable ecosystem: Selinko's secure NFC chip guarantees the tamper-proof identity of each watch, while Watch Certificate™ centralizes its complete history, from production to resale, and opens up access to premium services for the customer. Together, the two solutions offer immediate compliance with DPP requirements, enhanced anti-counterfeiting measures, and a direct, actionable, and lasting relationship with each owner.
For customers: each watch becomes a connected object with its own story, accessible with a simple scan.
For home: You get a comprehensive overview of your products' lifecycle and a direct, customizable channel of communication with each of your customers.
Selinko brings together three key challenges in modern watchmaking:
1. Authentication
Each watch incorporates a secure, bank-grade NFC chip that guarantees a unique and tamper-proof identity, providing access to its Watch Certificate™ passport.
2. Traceability
Complete product tracking (production, distribution, sale, resale) via ISO 27001/SOC2-certified infrastructure, improving product and customer knowledge.
3. Commitment
A simple tap allows customers to access the world of the home and premium services: warranties, maintenance history, certified resale, exclusive content.
Key benefits of integration :
Brand protection: unique, tamper-proof identification compatible with blockchain technology.
End-to-end traceability: complete visibility throughout the life cycle of each watch.
DPP & AGEC compliance: solution ready for the future European product passport.
Enhanced customer experience: the watch becomes a direct and customizable communication channel.
How does integration work?
Step 1: Select the type of integration that suits your model (glass, warranty card, or packaging).
Step 2: Connect your system to the Watch Certificate™ platform via secure API.
Step 3: Associate the Selinko NFC tag with each watch's digital passport during production.
Step 4: Test and validate the entire NFC authentication and reading process.
Step 5: Give your customers direct access to their Watch Certificate™ passport and exclusive content.
You get a clear, comprehensive, and complete view of your products and customers thanks to the data collected with every tap.
Real-life examples:
- Direct authentication in-store:
A retailer can instantly verify the authenticity of a watch with a simple NFC scan, displaying its Watch Certificate™.
- Certified resale tracking:
When a collector resells their watch, the new owner automatically inherits the digital passport validated by Watch Certificate™.
- Personalized customer engagement:
Brands can offer exclusive experiences (concierge services, wardrobe planning and tracking, warranty extensions, immersive content) accessible via the Selinko tag.
The integration of Selinko and Watch Certificate™ paves the way for a new era of trust and transparency in watchmaking.
Each watch becomes a living object, carrying an inviolable digital identity and a verifiable history—a major asset for the brand, the retailer, and the collector.
Be called back by Watch Certificate™
Contact the Watch Certificate™ teams:
To find out more about this integration or to get started, contact us at support@watchcertificate.com.
Additional resources :
- Discover other integrations compatible with Watch Certificate™
- Case study: Ba111od x Selinko x STISS – pioneering integration in Swiss watchmaking: https://www.selinko.com/case/ba111od
