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Why not buy a used luxury watch?

Why not buy a used luxury watch?
Written by
Watch Certificate™
Published
April 2023

Second-hand luxury attracts more and more collectors and bargain hunters. But it's not always easy to buy the watch of your dreams. First of all, it has to be available, since scarcity certainly creates envy, but also endless waiting lists to acquire the last piece from such and such major watchmaker. Then, there is the question of the budget to afford it, as the selling price of new watches has risen steadily in recent years. 

The solution may be to turn to second-hand watches. This mode of consumption is still recent for other cultures, but its democratization is already being observed. The purchase of second-hand watches has even passed the psychological threshold of a gift, provided the condition and authenticity are guaranteed by a trusted third party, often a certified watchmaker. It is also a means of differentiation, through the search for more original, rare, or collector's items. 

Major brands and cult models, reviewed and immediately available for purchase, are preferred by buyers and collectors. Rolex watches are a great success with French and international enthusiasts alike. Patek Philippe and Audemars Piguet watches are also highly sought-after by watch enthusiasts. Finally, more and more European customers are looking for older editions of certain models, often in more discreet formats. 

IWC Schaffhausen watch
IWC

How to find a certified pre-owned watch at a good price?

Buyers of used watches have two choices to find their happiness. The first is to go to a certified watch shop that sells used watches. The advantage is to be able to try and get advice from the seller. Nevertheless, the price is often a little higher. This can be explained by the cost of running a shop in town (stock, charges, employees...) which is reflected in the price of the watch.

The second choice is to buy your watch on a site selling used luxury watches. Make sure of their professionalism and their guarantee. On resale sites, you will find a wide choice of watches, much more than in stores, and at highly competitive prices. It is also possible to negotiate the price more easily on an online resale site. The disadvantage is to know if the watch is not fake and corresponds well to the indicated information. 


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