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How digital is transforming watchmaking: Scan and Talk podcast

How digital is transforming watchmaking: Scan and Talk podcast
Written by
Watch Certificate™
Published
August 23, 2025

In a new episode of its Scan and Talk podcast, hosted by Joé Courtine, Stiss puts the spotlight on watchmaking innovation live from the EPHJ Show in Geneva.

At the microphone: Guillaume Kuntz, co-founder of Watch Certificate™, who shares his vision of the future of the sector.

‍Digital passports for watches

‍Createdin 2020, Watch Certificate™ has rapidly established itself as a key player. Initially an online sales platform, the company now offers B2B technology adopted by manufactures, retailers, workshops and secondary market players.

Its innovation: an unfalsifiable digital passport that follows each watch throughout its life, providing access to exclusive services such as theft insurance, scheduled maintenance and expert certification.

‍Blockchain: from trend to real added value

‍Guillaumealso looks back at the changing perception of blockchain. After the euphoria of the early days and the wave of NFTs, the market is now looking for something concrete. Watch Certificate™ uses blockchain as a security technology, but does not define itself as a "blockchain solution": the real value comes from tangible services such as traceability or insurance.

‍Stissand NFC technology

‍Forits part, Stiss is developing passive NFC technology integrated invisibly into watches, enabling them to connect to their digital lives while preserving their aesthetics.

‍Inless than 20 minutes, this episode offers a unique insight into the challenges and opportunities of digital in watchmaking.

Discover the full episode:

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