The luxury sector has always faced major challenges and has always been a source of great envy.

Historically, counterfeiting and more recently the second-hand market are challenges that cannot be neglected by brands and public authorities.

Counterfeit watches and jewelry flood the market every year. It is estimated that their losses are around 1.9 billion euros per year, due to the presence of counterfeits, particularly on the European market.

The second-hand market is expected to represent nearly $42 billion in 2023.

The evolution of the luxury sector over the last thirty years with its large groups that concentrate many watchmaking houses, its niche players, its approved or unauthorised retailers, its specialised second-hand market places, its collectors-resellers, all these components make it difficult, if not impossible, to harmonise practices to combat these scourges.

While not only depriving real market players of market share, counterfeiting seriously damages the image of brands and dealers.

On the basis of these observations, it seemed obvious to us that computer technology should take its rightful place and provide a simple and readable response.

This technology should combine all of the following characteristics:
- Objectivity and transparency
- Security
- Lack of a central control body


Agnostic in its approach and convinced of the possibility of standardizing its implementation for the watchmaking sector, the Watch Certificate™ team has chosen an open and non-proprietary technology based on the Ethereum blockchain . Read more.

It took three years of research and development to implement the Watch Certificate™.

Today, the Watch Certificate™ guarantees its owner the following information:
- Authentic, objective and certified
- Forgery-proof and inalienable
- Anonymous and indelible

This blockchain technology allows the sole owner of the certificate to access it and to keep a digital duplicate of his timepiece throughout his life.

The WatchCertificate™ technology also enables numerous additional services such as transfer of ownership, insurance and theft reporting (new services will be offered shortly).

Find out more:
-> The Blockchain
-> Transfer ofownership


Why is it forgery-proof?

The information is recorded in several indelible registers - this is the principle of the blockchain.
The information is decentralized: it is recorded in more than 10,000 different registers. Today, it is almost impossible to hack into such a large number of different registers.

Why is it anonymous?

Only the fingerprint of the data is in the Blockchain, not the data itself to ensure confidentiality.
The Watch Certificate™ uses the Blockchain as a proof of integrity, but never stores sensitive information in it.

Why is it good for life?

This registration is perennial, it does not depend on our company, it is therefore directly verifiable by the owner via third party sites. When the Watch Certificate™ is generated, its owner receives the proof of registration in the blockchain as well as a link to verify it. This registration is totally independent of the watchcertificate.com website.

What's the blockchain?

Blockchain - a technology for storing and transmitting information with a decentralised infrastructure.
An account book, or giant spreadsheet in which each interested party enters the data he or she wants and to which everyone has access. For more information

Why is blockchain synonymous with trust?

Until today, no system could guarantee the history of a watch through time and its successive owners, information is lost over time.
But thanks to the emergence of the blockchain it is now possible to create the "digital double" of each watch, which is totally secure, anonymous and unalterable. It accurately displays the characteristics and history of the watch.
This is the guarantee that the system can know no censorship, breakdown, fraud or interference from a third party.

Why is it traceable?

This digital history is therefore unalterable and guarantees that events are preserved over time. Our technology guarantees that each watch has a unique secure identifier that is valid for life.

Why Ethereum?

The technology behind Ethereum is in short similar to that used by Bitcoin: it consists of individual computers that "participate" in a single global public database, and therefore shared by all.
Ethereum is a proven and recognized technology based on the Blockchain that allows to build and deploy decentralized applications.

To learn more: ethereum-france and Ethereum on Wikipedia

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